Q4 2023 Performance of Top iOS Navigation Apps in the UK

As the year 2023 came to a close, the navigation and maps app category on the iOS platform saw varying performance levels in the United Kingdom. Data compiled by Sensor Tower provides a snapshot of the top applications in this segment.

Google Maps, a staple in digital navigation, maintained a strong user base with weekly active users fluctuating around the 9.5M to 10M mark throughout the quarter. Downloads for the app saw a peak of 91K in late October, with a noticeable dip to around 61K in early December before bouncing back to around 76K by year's end.

Waze Navigation & Live Traffic observed a slight decrease in weekly active users, starting at 2.6M and ending the quarter at around 2.5M. Downloads remained consistent, with a high point of approximately 40K in mid-October and a rise to 37K in the final week of December.

The virtual globe explorer, Google Earth, experienced a steady trend in weekly active users, beginning the quarter at 160K and increasing to 157K by Christmas. Downloads showed a similar pattern, with an initial count of approximately 19K and a climb to over 20K in the last week of the quarter.

The innovative location platform, what3words: Navigation & Maps, headquartered in the UK, showed weekly active users peaking at around 95K in mid-October, then tapering off to 89K by the close of December. Download figures also peaked in mid-October at over 19K, with a year-end resurgence to nearly 18K.

Lastly, Citymapper: All Live Transit demonstrated a mixed trend. The app generated revenue throughout the quarter, starting at $3K and dipping to around $2K by the final week. Weekly active users saw a high of 312K in early October, followed by a decline to 234K by the quarter's end. Downloads for Citymapper showed a peak of almost 20K in early October before closing the year at just over 10K.

These figures represent a snapshot of the navigation and maps application space on iOS in the UK as of Q4 2023. For more detailed insights, Sensor Tower's platform offers an in-depth look at app performance metrics.